Olympic Games & Multisport Event Partnership

Partnering with the greatest events, teams and sports on earth

Lagardère Plus is in a unique position to help brands across all types of Olympic partnership: whether for investment strategies, acquisition and negotiation of rights, leveraging strategies, partnership activation and measurement, we have experience working with all related stakeholders including the IOC or IPC, major multi-sport events like the Olympic or Commonwealth Games, national Olympic teams, sports or athletes.

We work with diverse companies, including multinationals and local brands, across a range of industries, helping them achieve increased sales, increased brand equity, community or employee engagement.

Whether crafting and implementing a national activation strategy, finding the most appropriate assets in key markets or helping roll-out a global partnership at regional and national level, our team’s 30 years of experience across all facets of complex rights and IP-based partnerships simplifies decisions and maximises ROI.

Through our many successes with various related stakeholders, we have developed a longstanding and trusted relationship with the wider Olympic Movement.