Year after year we have partnered with EA SPORTS to retain that leadership position. FIFA is a runaway success because it feels so authentic, like the players are actually in the room with you. The strategy has been to ensure the FIFA digital world is as tightly woven with the real world as possible. Our campaigns, activations, and content create mystery and intrigue by blurring the lines between the real and virtual worlds.
As the world’s largest football agency, we have partnered with EA SPORTS to help them build a comprehensive portfolio of global football partnerships that includes some of the biggest leagues such as, The Premier League, The Bundesliga and La Liga, along with some of the world’s most successful clubs in Real Madrid, Bayern Munich, Juventus, Man Utd, PSG, Chelsea FC and Man City, and with some of the biggest stars to have played the game such as Leo Messi and Cristiano Ronaldo. With our in-depth knowledge of the football marketing landscape, we have helped EA SPORTS to enjoy many successful years at the top.