Emotion and technology collide in our partnership with Epson

For Epson, being part of something people love was the most seamless and sensible way to talk about their new technologies.

As their partners for the last 7 years, our team has helped Epson build the brand’s global partnerships with both Manchester United and Mercedes-AMG Petronas Motorsport.  The two partnerships are managed alongside one another and help to deliver key B2C and B2B objectives for Epson globally.

In the sometimes stoic and impersonal world of technology, we wanted to tell the story of the Manchester United partnership through engaging, emotive content. One of our favourite pieces captured Manchester United’s biggest stars battling their younger counterparts to show off the efficiency and power of Epson printers. Beyond content production, our team executes all aspects of the partnership landscape for Manchester United, including activations in match hospitality, global experiential events, product integration,  digital and social production, talent management, and more for all 659M Manchester United fans worldwide.



In Formula 1®, we have worked with the three-times F1 Constructor World Champions to deliver innovative B2B content as a proof point of Epson’s technology and innovation, as well as engaging social content for Epson and Mercedes-AMG Petronas Motorsport fans worldwide.

Most recently, the 2017 F1 Singapore Grand Prix saw Lagardere coordinate the release of the world’s first glow-in-the-dark pit stop which combined Epson’s market leading products with the proven excellence of the reigning Formula One World Champions. In addition to the digital release, we managed the production of limited edition glow in the dark autograph cards for further fan engagement through social media and on-site in Singapore.