Metro by T-Mobile

Dominating social media with the UFC

U.S. wireless carrier Metro by T-Mobile plays in a competitive space where people have lots of options.

But with ambitious growth targets and a client committed to building a relevant and compelling nationwide brand, we knew the right partnerships would be critical.

Since 2012, we have dedicated ourselves to answering one question: how can partnerships add real value to the Metro by T-Mobile experience, to entice new customers and keep existing customers happy?

With data revealing the overlap between mixed martial arts fans and potential customers, the UFC has proved to be a perfect platform to express Metro by T-Mobile’s street-smart values. In addition to having presence in the sport top to bottom, from canvas signage and TV presence to fighters, we’ve developed an activation approach with a true understanding of UFC fandom at its heart.

UFC fans love the sport but not many can afford the Pay-Per-View, let alone a ticket to the events.  We decided to help. 

Beginning with UFC 200, we created a series of innovative ‘mobile first’ experiences designed to gives fans the inside access they so desperately want. Metro by T-Mobile has been a first mover within the UFC through the use of live social platforms during marquee events, we let fans walk out to the Octagon with Ronda Rousey and, on Facebook, created the destination pre-fight programming featuring top UFC talent.

We have broken the mold, dominating the social conversation. Fans now turn to Metro by T-Mobile as for all things UFC. If you don’t believe us, just ask Twitter