TAG Heuer

Global strategy to local deployment

Our task was to bring the brand idea - “Don’t crack under pressure” - to life through partnerships and activation programs that would make the Swiss iconic watch brand appear fresh and innovative.

Over the years, our team has managed every aspect of the TAG Heuer sponsorship portfolio, including negotiation and implementation of all rights, activation and events management, content production and global planning for local initiatives across TAG Heuer’s key global markets. Our partnership remit covers a vast array of sports: motorsports (Monaco Grand-Prix, World Endurance Championship, Tesla World Tour, FIA Formula E World Championship), Surfing (Big Wave and XXL Awards), Marathons (New York, Chicago, Berlin, Paris, London, Oslo, Moscow), Rugby (HSBC Rugby Seven Series) and ambassador programs with the likes of superstar Cristiano Ronaldo and best in class racing drivers. At last year’s Paris Formula ePrix, our team worked with TAG Heuer’s French market to activate a fully integrated partnership, with an unparalleled VR experience, putting the fans in the driver’s seat for a truly unforgettable high-tech and high-end experience.